I’m hoping this little trick will make your Facebook Page more engaging.
Here’s the scenario:
You’ve had someone post a fantastic picture of their kids interacting with your product on your Facebook page and you’re really excited. Then you notice it’s squished and only showing up in a little box on the right hand side of the page under Recent Posts by Others.
How helpful is this?
It’s what allows you to monitor posts on your Facebook page, but most of us don’t know that we can change this setting and allow that picture to shine and, by social referral, sell our product better than we can sell it ourselves.
Think about it, does HSP Nature Toys want a half-sentence mention of kids using their cool Root-Vue Farm product or would they rather see a big image on their Facebook page, with comments from an excited customer:
Here’s how you can change “Recent Posts” to Featured Photos on your Facebook Page:
At the top, see Edit Page, scroll down and select “Use Activity Log”.
Scroll down and find a post that you’d like to feature on your page. Click on the grey pencil on the right hand side. Right now it is set to Default (allowed). Change it to either Allowed on Page or Highlighted on Page. (Also, you can hide it from the page if it’s negative feedback that you’d rather not show).
Click the name of your page at the top to return and see how the post looks.
Now go back and see what other posts you may want to highlight or “allow.” In this way, you can build a more engaging page. Whenever you get a notification you can decide if the post is something worth adding and overtime you’ll accumulate richer content and greater connection with your customers.
If you have questions, please let me know.